Is a fake online store using my brand name?

Fake online stores copy a real shop's name, logo and product photos, take orders and card payments, then ship nothing or ship counterfeits. The customer blames the real brand, and the real brand gets the complaints, the refund requests and the bad reviews. The first step is finding out whether a lookalike shop already exists.

Free, no account needed. A scan takes 15 to 60 seconds. You get a shareable result link.

What our retail scans found

In October 2026 we scanned 23 well-known retail brands (for example Nike, Walmart, IKEA and Sephora) with the same scanner you can use above. Counted from the stored scan data:

• 7,149 registered lookalike domains across the 23 retailers, a median of 252 per brand.
• 27 confirmed fake or counterfeit shops among the 717 flagged sites we checked by hand, at 8 of the 23 brands. Retail had more confirmed fakes than any other industry we scanned.
• Every one of the 27 used the brand name spelled correctly, usually with an extra word or a different country ending, not a typo.
• Where we could see a registration date (17 of the 27), every fake shop's domain was less than a year old.
• 35% of the retail lookalikes had a real mail server set up, so they can send and receive email under a name that looks like yours.

The full breakdown, method and limits are on lookalike domains by industry and our 95-brand research.

Signs a lookalike is a fake shop

• Your brand name in the domain with a word like "shop", "store", "outlet", "sale" or a country name.
• A recently registered domain or a brand-new HTTPS certificate.
• Your page title, logo or site icon copied onto a site you don't run.
• Prices far below yours, and no real contact details.

Our scan checks the first three automatically: it compares each live lookalike's title and site icon with your real site, looks up registration age, and watches public certificate logs. It can't see prices or tell a counterfeit product from a real one, so a site we flag still needs a quick look by a person before you act.

If you find one

1. Save evidence: screenshots, the address, and any order or payment pages.
2. Report it to the domain's registrar and hosting company, and to the payment provider if it takes cards.
3. Tell customers where your real store is, especially if they've emailed about orders you never received.

Step-by-step details are in what to do about a fake domain. New fake shops can appear any day; monitoring re-checks daily, watches new certificates around the clock, and emails you when a new lookalike appears or an existing one gets riskier.

What it does not do

LookalikeGuard is monitoring and early warning. It does not take down domains, send legal notices, or give legal advice. Scores are automated and can be wrong in both directions: a high score is a reason to look, not proof of abuse. Many lookalike domains are parked, owned by unrelated businesses, or registered defensively by the brand itself; you can mark those as yours or dismiss them.