Lookalike domains by industry
We scanned 95 well-known brands in eight industries on October 19 and 20, 2026, and found 32,589 registered lookalike domains. This page breaks those counts down by industry. Every number is counted from the stored scan data; nothing is a survey or an estimate. For the overall numbers, see our lookalike domain research.
| Industry | Lookalikes | Per brand (median) | Can receive email | New HTTPS certificate in the last 24 h | Live page (of sites opened) | Real fakes found (of flagged sites checked) |
|---|---|---|---|---|---|---|
| Banks and card issuers 12 brands, e.g. Chase, Bank of America, Capital One, HSBC | 5,070 | 476 | 32% | 70% | 37% | 1 of 281 |
| Payments and fintech 7 brands, e.g. PayPal, Stripe, Venmo, Klarna | 2,749 | 313 | 38% | 69% | 52% | 5 of 207 |
| Crypto exchanges and wallets 13 brands, e.g. Coinbase, Binance, MetaMask, Ledger | 4,489 | 292 | 36% | 65% | 32% | 15 of 735 |
| Software and SaaS 21 brands, e.g. Slack, Shopify, DocuSign, Zoom | 6,474 | 245 | 35% | 65% | 47% | 9 of 767 |
| Retail and online stores 23 brands, e.g. Nike, Walmart, IKEA, Sephora | 7,149 | 252 | 35% | 64% | 45% | 27 of 717 |
| Shipping and delivery 5 brands, e.g. USPS, FedEx, UPS, DHL | 1,178 | 119 | 25% | 58% | 22% | 1 of 53 |
| Streaming, gaming, social and travel 12 brands, e.g. Netflix, Roblox, Airbnb, Instagram | 5,153 | 356 | 24% | 62% | 27% | 6 of 646 |
| Telecom and internet 2 brands, e.g. Verizon, Xfinity | 327 | 164 | 25% | 45% | 23% | 1 of 44 |
"Can receive email" means a real mail server (MX record), not a registrar's parking host. "Real fakes" are sites we read by hand and found posing as the brand; only sites our scanner flagged as medium or high risk were checked, and how many were checked differs a lot by industry, so compare the fake counts with care.
What stands out
- Every industry had hundreds of lookalikes per brand. Banks and card issuers had the most (a median of 476 per brand), and even the group with the fewest, shipping and delivery, had a median of 119.
- Retail had the most fakes, nearly all fake shops. 27 of the 65 real fakes were in retail, across 8 of 23 retail brands, almost all of them counterfeit or fake online stores using the retailer's name, spelled correctly. One footwear brand alone had 15, mostly copies of its country stores.
- Crypto had the most high-risk alerts. 53 lookalikes of 13 crypto brands scored "high", more than any other group, and we confirmed 15 fakes, including a wallet "restore" page that asked for a 12-word recovery phrase.
- Payment brands had the most live sites. 52% of the payment and fintech lookalikes we opened showed a live page, and 38% could receive email, the highest of any group. A lookalike that can send and receive email is the one used for fake invoices and "new bank details" messages.
- Bank lookalikes were mostly new certificates, not typos. 70% of the 5,070 bank lookalikes were found because they got a new HTTPS certificate in the previous 24 hours. Banks had few readable fakes (1 of 281 checked), partly because 183 of those 281 showed no readable page when we opened them.
- Email risk is similar everywhere. Between 24% (streaming, gaming, social and travel) and 38% (payments and fintech) of lookalikes had a real mail server.
What this means for your business
Whatever you sell, expect lookalikes to exist already, and expect the dangerous ones to use your name spelled correctly with an extra word, not only misspellings. If you run an online store, watch for shop sites using your name. If you take payments or send invoices, watch which lookalikes can send email. In every industry, the useful signal is a newly registered domain or a new certificate containing your brand.
Free, no account needed. A scan takes 15 to 60 seconds. You get a shareable result link.
How we counted
- Same scans as our research page: one scan per brand with the scanner customers use (scoring version 0.5.4). The brand's own sites were excluded. 33 of the 95 brands had at least one confirmed fake.
- Each brand belongs to one industry. Groups are small (from 2 to 23 brands), so differences between industries are a rough guide, not a ranking.
- "Sites opened" are the highest-scoring lookalikes in each scan. Fakes were found by reading flagged pages; pages with no readable content couldn't be classed, so the real number of fakes is probably higher. We don't name the domains: an automated score is not an accusation.
- These are large, well-known brands. A smaller business usually sees fewer lookalikes. Run a free scan above to see yours.
Related guides: combosquatting, lookalikes with mail servers, what to do about a fake domain.
What it does not do
LookalikeGuard is monitoring and early warning. It does not take down domains, send legal notices, or give legal advice. Scores are automated and can be wrong in both directions: a high score is a reason to look, not proof of abuse. Many lookalike domains are parked, owned by unrelated businesses, or registered defensively by the brand itself; you can mark those as yours or dismiss them.